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In a LinkedIn Live session published on YouTube, Friedhelm Best, Interim Manager at BEST-inter APAC, outlines why sales organisations for Mittelstand companies in Asia Pacific (APAC) struggle to scale. The core issue is a mismatch between modern B2B buying behavior and outdated sales models. Customers now control the journey through digital touchpoints, while many organisations still operate with siloed marketing and sales structures. 

Friedhelm Best explains how Interim Management helps redesign sales into a structured lead-to-order process, integrating data, automation, and customer-focused content. The case example shows how companies in Asia Pacific can improve transparency, shorten sales cycles, and achieve measurable growth, positioning BEST-inter APAC as a key partner for scalable Interim Management in APAC.