Brand Building in International Markets

In a discussion led by Corinna Seidel with Friedhelm Best of BEST-inter APAC and Angela Exner (PALLAS BrandFare), the focus is on brand building and storytelling for industrial companies in Asia Pacific (APAC). Many Mittelstand firms underestimate the need for localized marketing when entering APAC, relying on headquarters material that often lacks clarity in regional contexts. 

Friedhelm Best highlights that Interim Management plays a key role in aligning strategy, communication, and local execution. Effective brand positioning in Asia Pacific requires market-specific storytelling, cultural adaptation, and stronger use of digital channels. The discussion shows how BEST-inter APAC supports Mittelstand companies in APAC to build trust, improve market visibility, and drive sustainable growth through structured, locally adapted approaches.