B2B Sales Strategy in Europe & Africa

Published on United Interim, Friedhelm Best, Founder of BEST-inter APAC, outlines a B2B sales transformation in Europe and Africa with relevance for Mittelstand companies expanding into Asia Pacific (APAC). The case study highlights fragmented sales structures, weak coordination, and inconsistent execution across regions. Through a structured Interim Management approach, Friedhelm Best developed and implemented a unified strategy, introducing cross-border key account management, market expansion, and a shift from product to solution selling. 

The result was accelerated growth, improved market coverage, and stronger customer alignment. This case demonstrates how Friedhelm Best supports Mittelstand companies with Interim Management to align global strategy and execution, ensuring sustainable growth in APAC and international markets.