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How to Shift from Product Sales to Solution Selling in B2B Markets
As buyers increasingly expect value-based interactions, product-centric sales models are losing impact and driving commoditization. This blog post explains why solution selling has become essential for differentiation - especially in Asia Pacific. It highlights the cultural and organizational shift required, from upskilling sales teams to redefining pricing and value propositions, and shows how solution and value selling drive higher win rates and sustainable growth.

Friedhelm Best
Feb 17, 20254 min read


Why Mittelstand Must Go International: 5 Key Reasons
Internationalization in Asia supported by an Interim Manager helps Mittelstand companies diversify risks and unlock new revenue streams.

Friedhelm Best
Feb 3, 20255 min read


3 Common Mistakes When Operating a Foreign Subsidiary
Expanding into foreign markets offers growth - but only if you avoid the classic traps. Drawing on hands-on experience running overseas subsidiaries, this excerpt highlights the three most common mistakes in Mittelstand B2B expansions: cultural misalignment, neglect of local partnerships, and poor operational integration. It outlines practical actions to align local operations with global strategy and drive sustainable success.

Friedhelm Best
Jan 20, 20254 min read


Top 5 Reasons for German Manufacturers to Invest in Southeast Asia
Living in Southeast Asia, I witnessed firsthand the dynamic growth and evolving opportunities this region offers. It is a vibrant market whe

Friedhelm Best
Jan 3, 20254 min read


Expanding into Asia Pacific: 5 Key Strategies for Mittelstand
Asia Pacific is a top growth region for German Mittelstand - but market entry requires the right strategy. Drawing on cross-border interim management experience, this excerpt compares five entry models, from representative offices to M&A, with clear pros and cons. It concludes that a regional hub in Singapore, combined with strategic local partnerships, offers first-time entrants the best balance of speed, control, and risk mitigation.

Friedhelm Best
Dec 18, 20244 min read
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